About Uncommon

Forget fast fashion or space fillers: every one of the brands featured in the store is the creation of a talented designer with a dream. The offering at Uncommon Store is unique, influenced by the diverse backgrounds and rich stories in each collection. In our online store you'll find directional labels that complement each other such as Maison Garde, Death Valley Studio, Astille and Marky Atelier. Unveiling sophisticated shapes, vivid prints with an urban touch.
The brands featured in the store have been nurtured by The New Garde, a creative hub that supports and guides independent designers as they start and scale successful fashion brands. In The New Garde, the growth of these emerging brands is supported through mentoring, marketing and product development, to get them to production point and then launched via Uncommon Store.